Marketing/product analytics based on Google Cloud platform

We believe that data can help make decisions. In many companies, we have implemented approaches and tools that allow businesses to be more efficient and make more informed decisions.

Andrii Osypov — CEO of Beards Analytics (LinkedIn)

Our services:

Marketing automation

We collect raw data, and analyzing them is not enough. We may use your data to automatically generate audiences/conversions in advertising tools and target users more accurately.

Reporting automation

By collecting all the data in one place, and linking them, you can see the whole picture. You don't need to look at the interfaces of various services separately, all the necessary indicators are in one place. Data on successful sales, advertising costs, and advertising effectiveness are displayed on one dashboard.

Cross channel/ cross-device attribution

Websites and apps like showcases for interaction users. It's not sensible to analyze a website and an application separately. The same goes for marketing channels. Combining all data about marketing channels across all devices. That will allow you to see the full picture

Data validation

Data is the basis of everything, so it is necessary to take care of its purity, completeness, and correctness. We use various approaches to validate and monitor incoming data, which allows us to trust them

Machine learning

Since we collect raw data, and using machine learning, we make recommendation about systems, custom attribution models and predict user behavior even before the actual action.

Main KPIs and budgets report

This report answers the question - where is the money spent, which advertising channels/campaigns/creatives are more effective.

Preveiw report in Google Data Studio

Multi Channel funnels

Break down how your different marketing channels contributed to conversions and how those conversions take place, including the types of interactions they would complete before converting

Preveiw report in Google Data Studio

Cohort analysis

Cohort analysis involves looking at the groups of people or products cover time, and observing how their behavior changes.

Preveiw report in Google Data Studio

Categories / products reports

These are reports that allow you to evaluate the effectiveness of products, brands, product categories, in terms of the quality of landing pages, the interest of the audience involved in buying a particular product

Preveiw report in Google Data Studio

Sales funnels

One of the popular reports of marketers. This is an understanding of the conversion at every step, from the moment you enter the site to the moment of purchase, with the ability to look at different traffic sources, product categories, etc.

Preveiw report in Google Data Studio

Alex Wise (LinkedIn)

Netpeak Software, CEO & Founder

I've worked with Andrii on project related to product marketing analytics at Netpeak Software. Together we've built alternative tracking & attribution that wasn't dependent on the data from GA (way before GA4 became a thing). We've made accurate predictions based on historical data and observed trends.

I do appraise Andrii for his dedication and honesty. And I would highly recommend Andrii for both exceptional ethics and his skills in data science. I'm working on a new project with Andrii right now and I'm quite confident we will work on many other projects in the future.

Oleg Liubarets (LinkedIn)

Rocket Delivery, Former CMO

I started working with Andrey on the task of saving the budget for the MMP system. We built the world's first tracking system, which made it possible, based on GA4 and GBQ, we don't spend thousands of dollars on tracking data. After that, with Andrey, we created a solution that accelerated the operational activities of marketing dozens of times.
Andrey is a specialist who finds solutions in any situation according to business requirements. He is able to solve almost any case. I highly recommend Andrey as a strong data engineer and marketing growth hacker. I would like to work with Andrey and his team in the future.

Serafyma Nekhoda (LinkedIn)

Mycredit, CMO

We have been working with Andrey Osypov for many years. He did analytics for MyCredit. His team is doing analytics for our other project now. If you need analytics, then you only need to talk to Andrey.

Do you want to work with us?

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