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DAU/MAU (Daily Active Users/Monthly Active Users)

DAU/MAU (Daily Active Users/Monthly Active Users)

DAU/MAU (Daily Active Users/Monthly Active Users) is a metric that is often used in digital marketing to track the engagement of users with a website or app. The DAU represents the number of unique users who visit a website or use an app on a given day, while the MAU represents the number of unique users who visit a website or use an app over the course of a month.

To use DAU/MAU reports for digital marketing, you can track the percentage of your monthly active users who are also daily active users. This can help you understand how engaged your audience is with your product or service and identify trends or patterns in user behavior.

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Identifying trends

By tracking changes in the DAU/MAU ratio over time, you can identify trends in user engagement and determine whether your marketing efforts are having the desired effect.

To identify trends in daily active users (DAU) and monthly active users (MAU) reports, you can do the following:

  • Collect data over a period of time: You'll need a sufficient amount of data to identify trends. For example, you could collect data for a year or more.
  • Plot the data: Plot the data on a graph, with the x-axis representing time and the y-axis representing the number of DAU or MAU. This will help you visualize the data and identify patterns or trends.
  • Look for patterns: Look for patterns in the data, such as an upward or downward trend, or fluctuations at certain times of the year. You may also see seasonality in the data, with certain times of the year experiencing higher or lower levels of activity.
  • Use statistical analysis: You can use statistical analysis to identify trends in the data. For example, you could use a linear regression analysis to identify a trend line, or you could use a moving average to smooth out fluctuations in the data and make trends easier to identify.
  • Consider external factors: Consider external factors that may have influenced the data. For example, if you see a significant increase in activity, it could be due to a marketing campaign or a new feature that was released.

Comparing performance

You can compare the DAU/MAU ratio of different marketing campaigns or tactics to see which ones are most effective at driving user engagement.

Targeting marketing efforts: By understanding which types of users have a higher DAU/MAU ratio, you can tailor your marketing efforts to target similar users and try to replicate that success.

To compare the performance of daily active users (DAU) and monthly active users (MAU) reports, you can do the following:

  • Collect data for a specific time period: Collect data for a specific time period, such as a month or a year, for both DAU and MAU.
  • Calculate the average DAU and MAU: Calculate the average DAU and MAU for the time period you're examining. You can do this by adding up the total number of DAU and MAU for each day or month and dividing by the number of days or months.
  • Compare the averages: Compare the averages for DAU and MAU to see how they compare. For example, if the average MAU is significantly higher than the average DAU, it could indicate that users are returning to the app or website on a regular basis.
  • Look for trends: Look for trends in the data to see if the performance of DAU and MAU is improving or declining over time. For example, if the average DAU is increasing over time, it could indicate that the app or website is becoming more popular.
  • Consider external factors: Consider external factors that may have influenced the data. For example, if you see a significant increase in activity, it could be due to a marketing campaign or a new feature that was released.

Identifying opportunities for growth

By tracking the DAU/MAU ratio of your website or app over time, you can identify opportunities for growth and focus your marketing efforts on driving user engagement. To identify opportunities for growth in daily active users (DAU) and monthly active users (MAU) reports, you can do the following:

  • Identify areas of low activity: Look for areas where the number of DAU and MAU is lower than other areas. This could indicate an opportunity to target these users with marketing efforts or new features that would increase their engagement.
  • Look for trends: Look for trends in the data to see if there are certain times of the year or certain features that are particularly popular. You can then focus your efforts on these areas to try and increase engagement.
  • Identify areas of high churn: If you see that users are not returning to the app or website on a regular basis, it could be an opportunity to improve the user experience or add features that would increase retention.
  • Look for opportunities to cross-promote: If you have multiple apps or websites, you can look for opportunities to cross-promote them to your user base. This could increase traffic and engagement across all of your properties.
  • Consider external factors: Consider external factors that may have influenced the data. For example, if you see a significant increase in activity, it could be due to a marketing campaign or a new feature that was released. You can try to replicate this success by identifying what worked and applying it to other areas of your app or website.

Overall, DAU/MAU reports can be a useful tool for understanding user engagement and for identifying opportunities to optimize your marketing efforts.

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